By Craig Proctor
RISMEDIA, June 18, 2008-If the ads you run don’t earn you more than you spend, you shouldn’t run these ads. Sounds logical doesn’t it? But in the day-to-day operation of their businesses, the truth is that many
RISMEDIA, June 17, 2008-Targeting consumers, or dividing them into subsets that are emerging or underserved, may be one of the best ways to grow profitability and reach consumers in today’s market.